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Adamson Janny
What We Wanted to Prove
- SEO at scale: build evergreen traffic with category & game pages that match search intent.
- UX that retains: improve time on page, session depth, and return visits with speed & clarity.
- Content that converts: ship human-friendly, structured content aligned to E-E-A-T.
- International reach: experiment with bilingual content for Arabic and English audiences.
- Natural backlinks: earn links through useful pages, assets, and community resources.
What We Tested (and Kept)
- Technical SEO & Speed — lazy loading, image sizing (500×500 & 1200×630 hero formats), structured data, clean internal linking, and cache/CDN alignment.
- Search-Intent Mapping — aligning pages to “play,” “how-to,” “unblocked,” and “best-of” queries, avoiding keyword stuffing while improving topical coverage.
- UX Patterns — consistent layouts, readable typography, mobile-first controls, and “Play Now” CTAs with predictable placement.
- Content Systems — reusable blocks for Gameplay, Features, Platform, FAQs, and Safe-for-Kids notices; bilingual versions where relevant.
- Link Earning — publishing helpful guides and category resources that others naturally reference, alongside brand assets and curated lists.
Outcomes That Mattered
- Higher organic visibility: category pages and long-tail “how-to” content grew qualified search traffic.
- Better engagement metrics: improved page speed and UX raised session duration and depth.
- Repeatable content workflow: faster publication with consistent sections & internal links.
- Natural backlinks: useful resources attracted mentions from gaming and tech communities.
- International traction: Arabic + English coverage unlocked new audience pockets.
These learnings didn’t stay inside the lab; they became SubwayTec’s operating system for growth—now powering audits, launch plans, content roadmaps, and experimentation cycles for our clients.
- Brand Development
- UI/UX Designer
- Front-end Development
- Copy Writing
- Shopify Development


